Stronger Under One Shell
Executive Summary
Shell Sports Management connects collegiate athletes in underrepresented sports with local businesses, helping them build personal brands while creating authentic, meaningful partnerships. Unlike larger NIL agencies that prioritize volume, we focus on individual athletes, their values, and long-term growth. Our goal is to empower athletes in lacrosse, soccer, baseball, and other niche sports, ensuring they receive the attention and opportunities they deserve.
Our co-founders bring hands-on NIL experience in athlete representation, business outreach, branding guidance, and contract support, giving us the insight to create partnerships that benefit both athletes and local businesses. By fostering genuine relationships, emphasizing community connection, and prioritizing compliance with NCAA and state regulations, Shell Sports Management offers a high-touch, athlete-first approach that strengthens both personal brands and local partnerships.
Our Services
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Athlete Representation
Hands-on, athlete-first NIL representation focused on lacrosse, soccer, baseball, and other underrepresented collegiate sports. We help athletes build their personal brand, secure partnerships, and grow sustainably — not just chase quick deals.
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Local Business Partnerships
We connect College Park businesses with athletes who authentically represent their values. Through in-person outreach, personalized matchmaking, and transparent communication, we create partnerships that feel natural, mutually beneficial, and community-centered.
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Branding and Content Support
We help athletes strengthen their identity through branding, content guidance, and social visibility. Whether it's shaping a brand story, advising on content, or preparing materials for campaigns, we ensure athletes present themselves professionally and confidently.
Why Shell Sports Management
We build real relationships, take time to understand athletes individually, and pair them with brands that match their personality, values, and story. While larger firms chase volume, we focus on thoughtful, athlete-first representation.
Service
We prioritize meaningful relationships and work tirelessly to provide athletes and partners with top-tier support, ensuring every interaction delivers real value.
Identity Pillars
Heart
Our passion drives everything we do. We are dedicated to the growth and success of athletes, always putting people before profits.
Empower
We equip athletes with the tools, guidance, and confidence to build their personal brands, take control of their opportunities, and thrive on and off the field.
Lead
Our goal is lasting impact. By fostering authentic partnerships and supporting athletes in meaningful ways, we help create a legacy that extends beyond the game.
Legacy
We set the standard for high-touch, athlete-first NIL representation, guiding both athletes and businesses with integrity, professionalism, and vision.
