Shell Sports Management connects University of Maryland athletes with local businesses, building personal brands and real partnerships. We put athletes first.
Service · Heart · Empower · Lead · Legacy
We pair Maryland athletes with brands that fit their personality and story, creating connections that work for the athletes, the businesses, and the College Park community.
Shell Sports partnered with KoaSports to host a youth baseball clinic. Maryland Terrapins athletes led drills, signed autographs, and connected with the next generation of players. The event showed how NIL partnerships can have a real community impact.
Real content from our athletes and partners. NIL campaigns that connect brands with their audiences.
Whether you're an athlete ready to monetize your name, or a local business looking to connect with top Maryland talent, we want to hear from you.
We build real relationships. Every inquiry gets a personal response within 48 hours.
Shell Sports Management is built on relationships. We support collegiate athletes at the University of Maryland, working within the Maryland community to create opportunities for athletes in lacrosse, soccer, baseball, and similar sports.
Our mission is simple: put athletes first. We want the athletes we work with to feel supported and valued as people, not just as statistics or follower counts. Everything we do centers around building genuine connections between athletes and local businesses.
We want collegiate athletes to have someone in their corner, not just for deals but for guidance and long-term growth. Every athlete deserves to feel represented and respected, no matter how much attention their sport gets.
Before starting Shell Sports Management, Tyler and Jake worked at Slice Sports Management, an NIL agency representing mid-major Division I athletes. They learned the day-to-day work of athlete representation: cold outreach, building relationships with athletes, working through contract details, and pitching NIL opportunities that made sense for both sides. The experience taught them the importance of clear communication, professionalism, and trust.