Shell x Mission
NIL Campaign · Ty Kaunas

Mission partnered with Shell Sports to produce two official NIL campaign reels featuring Ty Kaunas, the Big Ten Preseason Freshman of the Year and top Maryland baseball recruit.

Shell x The Board & Brew
NIL Campaign · College Park

Shell Sports partnered with The Board & Brew, a local College Park favorite, connecting Maryland athletes with a local brand for a community-centered NIL campaign.

Services Athletes Partners Press About Work With Us
NIL Representation · University of Maryland

Stronger
Under One Shell.

Shell Sports Management connects University of Maryland athletes with local businesses, building personal brands and real partnerships. We put athletes first.

11
Athletes Represented
32K+
Combined IG Followers
14
Brand Partners
Maryland
Home School

Service  ·  Heart  ·  Empower  ·  Lead  ·  Legacy

Our Services

Athlete Representation
Athlete-first NIL representation for lacrosse, soccer, baseball, and other sports at the University of Maryland. We help athletes build their brand and secure long-term partnerships, not just quick deals.
Local Business Partnerships
We connect College Park businesses with athletes who genuinely fit their brand. Through in-person outreach, personalized matchmaking, and transparent communication, we create community-centered partnerships.
Branding & Content Support
We help athletes strengthen their identity through branding, content guidance, and social visibility. Whether shaping a brand story or preparing campaign materials, we ensure athletes present themselves professionally and confidently.

Elite Athletes

Baseball · Maryland Terrapins
#2
View Profile
Andrew Koshy
Andrew Koshy
RHP · Junior
Maryland Terrapins
NIL
3.5K · 29% Eng.
#5
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Ty Kaunas
Ty Kaunas
Infielder · Freshman
Maryland Terrapins
B10 Preseason POY
3.3K · 9.9% Eng.
#21
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Franklin Pichardo Jr.
Franklin Pichardo Jr.
Catcher · Freshman
Maryland Terrapins
MLB 9th Rd.NIL
4.1K · 25% Eng.
#42
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Brayden Martin
Brayden Martin
OF / Utility · Junior
Maryland Terrapins
#2 OF Big Ten
1.5K · 26% Eng.
#11
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Jake Yeager
Jake Yeager
RHP · Sophomore
Maryland Terrapins
MD Gatorade POY
3K · 15% Eng.
#30
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Paul Jones II
Paul Jones II
Infielder · Sophomore
Maryland Terrapins
NIL
1.5K · 17% Eng.
#4
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Jordan Crosland
Jordan Crosland
Outfielder · Sophomore
Maryland Terrapins
HS All-American
3.4K · 21% Eng.
#18
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Cristofer Cespedes
Cristofer Cespedes
RHP Closer · Sophomore
Maryland Terrapins
B10 All-Freshman
1.7K · 24% Eng.
Lacrosse · Maryland Terrapins
#26
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AJ Larkin
AJ Larkin
Defenseman · Senior
Maryland Terrapins
Natl. ChampionUA Ambassador
7K · 18% Eng.
#4
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James Gardiner
James Gardiner
Midfielder · Sophomore
Maryland Terrapins
USA Lax Acad. AA
2.2K · 41% Eng.
#8
View Profile
Lauren LaPointe
Lauren LaPointe
Attack · Junior
Maryland Terrapins
Scoring Leader
2.6K · 3% Eng.

Partnerships

We pair Maryland athletes with brands that fit their personality and story, creating connections that work for the athletes, the businesses, and the College Park community.

KoaSports
KoaSports
The Diamond Collective
The Diamond Collective
UR Burger
UR Burger
Mission
Mission
DripDrop
DripDrop
The Board & Brew
The Board & Brew
Out2Win
Out2Win
Millions
Millions
MyPlayer Athlete
MyPlayer Athlete
BrownBoyNation
BrownBoyNation
EnergyByEvelyn
EnergyByEvelyn
EventTicketsCenter
EventTicketsCenter
College Nation
College Nation
Varsity Base
Varsity Base
KoaSports
Shell x KoaSports
Baseball Clinic & Youth Engagement

Shell Sports partnered with KoaSports to host a youth baseball clinic. Maryland Terrapins athletes led drills, signed autographs, and connected with the next generation of players. The event showed how NIL partnerships can have a real community impact.

Youth Clinic Community Event NIL Deal
KoaSports Event KoaSports Event KoaSports Event Shell Team
KoaSports Clinic KoaSports Signing

In Action

Real content from our athletes and partners. NIL campaigns that connect brands with their audiences.

Press

Work With Us

Whether you're an athlete ready to monetize your name, or a local business looking to connect with top Maryland talent, we want to hear from you.

We build real relationships. Every inquiry gets a personal response within 48 hours.

NIL Deal Negotiation & Strategy
Brand Partnership Placement
Branding & Content Strategy
Social Media Guidance
Contract Assistance & Compliance
Athlete–Brand Matchmaking
Reach Us Directly
Tyler Koshar
301-337-0313
Jake Esterson
860-478-4149

About Shell Sports

Shell Sports Management is built on relationships. We support collegiate athletes at the University of Maryland, working within the Maryland community to create opportunities for athletes in lacrosse, soccer, baseball, and similar sports.

Tyler Koshar
Tyler Koshar
Co-Founder · Registered Athlete Agent
Former NIL Agency Intern specializing in athlete representation, business outreach, contract communication, and branding guidance. Before Shell Sports, Tyler gained hands-on experience at Slice Sports Management representing mid-major Division I athletes.
Jake Esterson
Jake Esterson
Co-Founder
Former NIL agency intern with experience representing highly recruited high school athletes, developing athlete-brand strategies, and building partnerships. Jake focuses on brand alignment and early-stage NIL opportunities.
Matthew Werner
Matthew Werner
Creative Lead
Responsible for all Shell Sports branding, visual identity, and creative direction. Matthew crafted the Shell logo, brand guide, and the visual language that defines how Shell Sports shows up across every platform and partnership.
Mission Statement

Our mission is simple: put athletes first. We want the athletes we work with to feel supported and valued as people, not just as statistics or follower counts. Everything we do centers around building genuine connections between athletes and local businesses.

Our Vision

We want collegiate athletes to have someone in their corner, not just for deals but for guidance and long-term growth. Every athlete deserves to feel represented and respected, no matter how much attention their sport gets.

Authenticity
Every partnership should reflect who an athlete genuinely is.
Individual Attention
We refuse to treat athletes as just another name on a roster.
Integrity
We handle all negotiations with honesty and transparency.
Empowerment
We help athletes feel confident building their brand and financial future.
Community
Strengthening relationships between athletes and local businesses.

Our Background

Before starting Shell Sports Management, Tyler and Jake worked at Slice Sports Management, an NIL agency representing mid-major Division I athletes. They learned the day-to-day work of athlete representation: cold outreach, building relationships with athletes, working through contract details, and pitching NIL opportunities that made sense for both sides. The experience taught them the importance of clear communication, professionalism, and trust.